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DVRs and Online TV - Is It Changing the Way People Watch TV?

Today, one in five households in the U.S. owns a DVR, up from one in thirteen households two years ago, reports a new study from Leichtman Research Group released October 12, 2007. Additionally, NBC Universal’s Digital Insights and Innovations Team (NBCU) reports that in May 2007, ten million unique visitors went to NBC.com and watched an NBC television program online, resulting in thirty-five million individual streams of NBC TV show segments.

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