The secret to raising funds with direct mail appeal letters is not found in what you say or in how you say it but in why you say it. Success is found not in technique but in truth. The truth of your case for support. That’s why, before you write a word of your fundraising letter you must state your case for why a donor should support you.
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Buddha's Wisdom
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Hi, I'm Chokyi Ooi, an ordinary woman lives by this quote:
True peace does not depend on the external things; it fully depends on the mind.
~ H.H. The XIIth Gyalwang Drukpa.
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