Thinking up a catchy business name can seem like an impossibility when you’ve spent hours putting pen to paper and asked just about everyone you can think of for ideas. However, to get the ultimate catchy business name, it can…

IMAGINE it is a terribly busy day, you are in Singapore, you have not slept well last night, and you have a bad headache. What would you reach for to put you out of this misery? Chances are, you”ll say…

Out of the millions of logos that have been designed in this world, how may of them are actually good? Half of them? A quarter of them? Surprisingly, the number is far less then that.

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Having a familiar, recognisable brand is priceless in consumer culture and really can’t be underestimated. Given a choice between a “known” brand and a new brand, a consumer will invariably go with the one they are familiar with. Using branding…

The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo. When you decided that your company needs a logo you need to think if…